9 October of this year will be remembered as the day of premiere of the SoftLine Collection 2014 catalogue. This event took place during eroFame, the greatest erotic fair in Europe, held in Hannover, Germany.
Since the very opening moment of the event, the SoftLine stand enjoyed huge interest. We heard many positive opinions on the SoftLine 2014 collection, catalogue and the new design of the brand.
What exactly did our guests pay attention to? The things which had captured their special attention were: the new SoftLine logo, bright and modern colour scheme, practical catalogue, exclusive packaging, beautiful photographs and an interesting division into product lines.
Softline Collection 2014 CATALOGUE – practical and stylish
The SoftLine 2014 Catalogue, traditionally, has the A4 format and a horizontal layout. This solution allowed us to present two lingerie models per page, in all available colour schemes. Thanks to this, the volume of the catalogue is not very large, while the comfort of everyday use is high.
The SoftLine collection has been divided into several product lines, reflecting the character of lingerie. Each of them has a dedicated separate chapter in the catalogue, distinguished by a margin in a colour correspondent to a specific line. Our guests have noticed that, thanks to the colour coding of margins, finding of lingerie of an appropriate type is not a problem. Additionally, search for a specific model is aided by a list of all products, included on the last page of the catalogue.